“David is a highly strategic and innovative marketing consultant. He is passionate about understanding customer needs, finding solutions, obtaining consensus, and executing with excellence. I have worked closely with David and Tasty Fish Marketing for more than a year. He helped my team identify a path forward in the USA market for Newcastle University’s patented weight loss technology (in the nutritional supplement segment). David came up to speed very quickly and worked closely with the business development and technical teams. His first deliverable was a comprehensive USA market analysis on the weight loss industry that focused on the most relevant areas. He then leveraged the analysis, and insights obtained from the team, to develop a compelling value proposition to help market the technology. David also identified and recommended which customers to target, proactively advised Newcastle on additional research and materials, and created a pitch deck and a corresponding data deck for prospective customers. He then networked his way to key individuals at targeted customers, and directly introduced the Newcastle technology to them. Based on the favorable response, it is clear David’s insights and deliverables were on target. I truly appreciate David’s expertise, strategic thinking, and concise execution. His ability to respectfully challenge the status quo, and guide the team forward was very helpful. I hope to work with David and Tasty Fish Marketing on additional projects, and highly recommend David and Tasty Fish Marketing for your consulting needs.”

March 31, 2021, Matt was a client of David’s and Tasty Fish Marketing®

June 28, 2016, Valerie worked directly with David at FMC Corporation

By researching and synthesizing the needs of impacted parties (including the management team, brand team, sales, trade partners, family caregivers and their loved ones), David put together a comprehensive plan to help TENA become the incontinence leader among family caregivers.

Of significance, David delivered tangible results against this plan within months. These include a strategic alliance that reaches 1 million family caregivers monthly, a national sweepstakes, and a public relations campaign that obtained coverage in more than 200 national or local sources including US News & World Report Online and Reuters. All this was accomplished with very limited financial and people resources.
Having benefited from David’s services for more than a year, I know he adds high-quality, timely and cost-effective value. If the opportunity arises, I would definitely want to work with David again and strongly recommend Birnbaum Consulting, LLC to others.”

November 19, 2009, Daniel managed David at SCA Personal Care.

August 19, 2013, Deana managed David at Telerx Inc. (a subsidiary of Merck & Co., Inc.)

As a startup business, ActiveIon Cleaning Solutions needed help in a number of areas.  David’s experience and network helped us launch a commercial product with the appropriate resources and planning.  David’s input also prevented us from moving forward prematurely into other markets and helped us develop criteria for evaluating what it would take to be successful in those markets.  This information helped guide our product development and marketing strategy.

David has proven himself to be a valuable resource on both what to do and not to do.”

July 5, 2009, Thomas was the Chairman at ActiveIon Cleaning Solutions.

“David has delivered outstanding results because he listens, thinks and acts strategically, and sees opportunities that others often miss. He is an individual with high integrity and curiosity whom I would hire again — and did.”

May 21, 2008, Elizabeth managed David at VetCentric

David is the perfect guide or strategic provocateur to some of the most interesting client work I have ever facilitated. Think you know how to strategically out think your competition? You won’t know for sure until you work with David.”

May 14, 2009, Robert was a consultant or contractor to David at Birnbaum Consulting, LLC