“David is a highly strategic and innovative marketing consultant. He is passionate about understanding customer needs, finding solutions, obtaining consensus, and executing with excellence. I have worked closely with David and Tasty Fish Marketing for more than a year. He helped my team identify a path forward in the USA market for Newcastle University’s patented weight loss technology (in the nutritional supplement segment). David came up to speed very quickly and worked closely with the business development and technical teams. His first deliverable was a comprehensive USA market analysis on the weight loss industry that focused on the most relevant areas. He then leveraged the analysis, and insights obtained from the team, to develop a compelling value proposition to help market the technology. David also identified and recommended which customers to target, proactively advised Newcastle on additional research and materials, and created a pitch deck and a corresponding data deck for prospective customers. He then networked his way to key individuals at targeted customers, and directly introduced the Newcastle technology to them. Based on the favorable response, it is clear David’s insights and deliverables were on target. I truly appreciate David’s expertise, strategic thinking, and concise execution. His ability to respectfully challenge the status quo, and guide the team forward was very helpful. I hope to work with David and Tasty Fish Marketing on additional projects, and highly recommend David and Tasty Fish Marketing for your consulting needs.”

March 31, 2021, Matt was a client of David’s and Tasty Fish Marketing®

Matt Abbott

Business Development Manager, Newcastle University

“David is a strategic marketer who is passionate about not only growing the businesses and products he manages but the people in those businesses. He is definitely a team player who enjoys collaborating with all levels of the organization (leadership, peers, subordinates) but also likes to think outside of the box and use innovative ways to “get the job done”. He has a strong background in CPG innovation, brand management and social influence and was able to leverage these capabilities here at FMC; in particular through utilizing solid social media insights to help our customers better understand their customers. David is fair, consistent, and trustworthy and makes capable decisions based on a combination of great instincts, good knowledge of the business and a solid background. David is an asset to the organization and I truly enjoy working with him.”

June 28, 2016, Valerie worked directly with David at FMC Corporation

Valerie Winter

Director, Global Marketing and Business Communications at FMC Corporation

“David Birnbaum, principal of Birnbaum Consulting, LLC, was hired to assess the desirability of targeting a new audience for TENA, family caregivers. David’s leadership, strategic thinking and meticulous execution transformed this assessment into a high-priority long-term initiative for the company.

By researching and synthesizing the needs of impacted parties (including the management team, brand team, sales, trade partners, family caregivers and their loved ones), David put together a comprehensive plan to help TENA become the incontinence leader among family caregivers.

Of significance, David delivered tangible results against this plan within months. These include a strategic alliance that reaches 1 million family caregivers monthly, a national sweepstakes, and a public relations campaign that obtained coverage in more than 200 national or local sources including US News & World Report Online and Reuters. All this was accomplished with very limited financial and people resources.
Having benefited from David’s services for more than a year, I know he adds high-quality, timely and cost-effective value. If the opportunity arises, I would definitely want to work with David again and strongly recommend Birnbaum Consulting, LLC to others.”

November 19, 2009, Daniel managed David at SCA Personal Care.

Daniel Lafferty

Marketing Home Care Director, SCA Personal Care

“David is an innovative and transformational leader with extensive experience in New Product Development and Innovation in both CPG and Pharma. David has extensive Marketing and Management experience and is a proven leader and general manager. David is a strategic leader who is able to see the bigger picture, and more importantly execute against the outlined objectives. I have had the pleasure to work with David at both Church & Dwight and Telerx and he is an asset to any management team. He has a tremendous work ethic, and experience in many businesses. David’s leadership and management skills enable him to manage and execute against aggressive goals successfully.”

August 19, 2013, Deana managed David at Telerx Inc. (a subsidiary of Merck & Co., Inc.)

Deana Sabatino

VP Category Management & Customer Planning, Pinnacle Foods

“David Birnbaum, principal of Birnbaum Consulting, LLC, provided valuable insight into the retail process, wonderful introductions into the PR and engineering space and high-quality market research to evaluate a disruptive consumer offering.

As a startup business, ActiveIon Cleaning Solutions needed help in a number of areas.  David’s experience and network helped us launch a commercial product with the appropriate resources and planning.  David’s input also prevented us from moving forward prematurely into other markets and helped us develop criteria for evaluating what it would take to be successful in those markets.  This information helped guide our product development and marketing strategy.

David has proven himself to be a valuable resource on both what to do and not to do.”

July 5, 2009, Thomas was the Chairman at ActiveIon Cleaning Solutions.

Thomas Denison

Chairman, ActiveIon Cleaning Solutions

“David has delivered outstanding results because he listens, thinks and acts strategically, and sees opportunities that others often miss. He is an individual with high integrity and curiosity whom I would hire again — and did.”

May 21, 2008, Elizabeth managed David at VetCentric

Elizabeth Houlihan,

Chief Marketing Officer, Operational Executive GM, Vice President – Marketing, CPG Product Development, Leadership, VetCentric

“David is an absolutely fantastic strategic developer that will shatter your most deeply held convictions about how innovation works. Ceaselessly expert in taking the “no” out of innovation

David is the perfect guide or strategic provocateur to some of the most interesting client work I have ever facilitated. Think you know how to strategically out think your competition? You won’t know for sure until you work with David.”

May 14, 2009, Robert was a consultant or contractor to David at Birnbaum Consulting, LLC

Robert Taraschi

Strategic innovation facilitator & comedy writer

“David is a strategic thinker with sales sensitivity. He places the consumer front and center in his thought process. This provides for a solid framework and foundation for our sales force to gain approvals and authorizations from retail buyers. David is very easy to work with and is always challenging conventional wisdom when it comes to consumer attitudes and behaviors and backs it up with quantitative and qualitative research. He is a great team member and adds value at all levels of the organization.”

March 2, 2012, Louis worked with David at Quickie Manufacturing

Louis Marangolo

Director National Client Insights, Acosta Sales & Marketing

“David is a smart marketer and a true professional. In working with him, I have come to understand that he looks at issues from a strategic standpoint and then leads from an innovative standpoint.

David has been very successful in the corporate world and has been very successful in his consulting efforts for clients. He is able to bring the resources necessary to achieve the needed goals.

I highly recommend having David as part of your team.”

May 18, 2009, Andy was with another company when working with David at Birnbaum Consulting, LLC

Andy Cohen

President & CEO, THE A TEAM LLC

“David is an intelligent and insightful marketing leader. His leadership style reflects the epitome of collaboration within a cross functional-team based work environment that is focused on delivering results. As Marketing Director, New Product Development, he successfully created and introduced “new” products that were innovative, “consumer driven” and margin accretive to the Church & Dwight portfolio of brands.”

May 16, 2008, Kevin worked with David at Church & Dwight Co., Inc.

Kevin Folkes

Sales Executive, Church & Dwight Co., Inc.